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Plum is one of Australia's most loved and trusted brands for baby and children. A family run business with a history of creating quality kids clothes for 3 generations. Plum focus on children's health as a priority and institute many quality checks during the manufacturing process - including tests to ensure Australian government regulations on safety. PLUM Australia’s mission is to provide every parent and child with high quality, comfortable and beautifully designed baby and toddler wear. PLUM Australia has won numerous small business, children’s fashion and sleep bag awards for it's fashionwear, swimwear, sleepwear and baby sleep bags